In the modern corporate themed allegory ‘Who Moved my Cheese’ about adapting to a changing set of circumstances, Sniff, Scurry, Hem and Haw have to adapt to a sudden change in their environment when their ‘cheese’ or key resource disappears. Only one of the characters is able to adjust fully to the change or ‘disappearance of the cheese’ successfully-an interesting point to note. From this quaint fable about changing facets of life in the 20th and 21st century we are expected to come to the realisation that change is inevitable and those that do not adapt or ‘bend with the breeze’ will break or be left behind. The tale has been told often and is used as a kind of corporate mantra in the post-modern world. Yet, the type of change in the story which advocates and supporters of ‘Who Moved my Cheese’ promote isn’t like Cardinal John Henry Newman’s concept of change-that of inward spiritual growth which will lead us to become more fully aware and compassionate human beings; rather it’s based upon Frederick Taylor’s mechanistic view of the human being as outlined in his 1909 book “The Principles of Scientific Management.” This was one of the earliest studies in change management and an example of a mechanistic model of behaviourism which was used to manipulate people into becoming robot like and enabled them to be used merely as cogs in the servitude of the owners of the means of production.
And it is this model of change which futurists like Peter Diamondis promote. In a recent presentation in the city state of Dubai, Diamondis proclaimed his own doctrine of change arguing that it no longer happens every 100 years, but every year (Masudi & Nazzal, 2014). He claims as his own, the somewhat paradoxical mantra that ‘change is a constant’ feature of 21st century life.
Well, yes and no. One could argue that there’s always change just as day turns into night and the seasons predictably come and go (perhaps less so these days due to climate change), and we are born, grow old and die. These kinds of ‘constants’ in change are founded upon the existential conditions in which humanity constantly strives to survive and where it appears we seem to have created such a mess of it all. We need to address with increasing urgency whether or not we want our species is to survive, and endure the kind of future predicted by Dr. Diamondis.
Among the kinds of changes he predicts are that high school students will have the ability to sequence their own DNA and that life will become more ‘like a manufacturing process” (Masudi & Nazzal, 2014). I can already hear Marx and Engels chortling quite happily “we told you so”. He claims that today 100 years of age is the new 60. Well Dr. Diamondis, I’d prefer not to be alive at 100 as I’m damn sure I’m not going to feel much better than I do now at 60!
3D printing will develop to the extent we’ll be able to “print cement to build our houses and manufacturing will become “geography independent” and the mass of humanity will become ‘empowered’ (Masudi & Nazzal, 2014). I’m not sure how this will work for the 99% who won’t be able to afford the printer, electricity or who may not even have a shelter in which to begin this great architectural innovation.
Artificial intelligence will gradually supersede our ability to make choices and privacy will be a “thing of the past” (Masudi & Nazzal, 2014). Well, thanks to Edward Snowden, we already know this, and with Facebook buying the messaging app Whatsapp for $19bn it is all but confirmed.
In addition he predicts an even more gloomy ignominious future with more “jobs going to China to India to Robots” (Masudi & Nazzal, 2014). Not sure how the 1.3 billion Chinese will respond to this, but if Tiananmen Square is any indication of ‘moving the cheese’ in that country-I wouldn’t want to be Sniff, Scurry, Hem or Haw. However, they might fare better in India where the 1.27 billion might adjust given their reluctance to break out of their rigid case system, and where any kind of cheese is a welcome relief to the abject poverty and misery of their disenfranchised population.
President Obama will not be happy at all with Dr. Diamondis health care predications for the future, in which we will be able to ‘self-diagnose our own medical conditions’ and treat ‘most illnesses at home’. (Masudi & Nazzal, 2014) After all the delays and angst over ‘Obama Care’ it now seems the President would have been better advised to consult with Dr. Diamondis. He could have avoided the Supreme Court challenge and that awful public brawl with those ungrateful Republicans.
The point is futurists have their place in the world alongside Tarot card and Palm readers, who I often consult-well; so did Nancy Reagan! As for the future my money’s on the predictions of Rick Evans (Evans, 2013) as sung by Zager & Evans in 1969. They reflect a far greater and more urgent reality: the existential condition of humanity; whereas Peter Diamondis has his head buried in the lucrative and exclusive sands of Silicon Valley:
Evans, R. (2013). Zager & Evans Lyrics. Retrieved from Metro Lyrics: http://www.metrolyrics.com/in-the-year-2525-lyrics-zager-and-evans.html
Masudi, F., & Nazzal, N. (2014). 2050: The Shape of Things to Come. Dubai: Gulf News.
Johnson, S., Who Moved My Cheese, Putnam Books, (USA) 1998